To me, the incentives we're seeing lately, especially those from Toyota, are directly related to the successful hybrids have been. When they first came out, hybrids were in such demand, dealers couldn't keep them on the lots. You had to buy them sight unseen, because they just weren't available for even a test drive.
Now, with the variety and the increased production (especially of the Prius), what we're seeing is hybrids going mainstream. So, when sales goals are increased, more incentives are needed to move more units off the lots.
A quick check of incentives at Edmunds:
- Cash on a Camry Hybrid,
- Leases on a Prius,
- low apr or cash on the Ford Escape Hybrid
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